Detailed Case Studies (Proof of Expertise)

Client Type: Regional Contractor

This long-established contractor relied on a strong local reputation but was hampered by an outdated, inconsistent visual brand. Their existing assets—from vehicle wraps to their website—did not convey the professional, premium service they delivered, causing friction in justifying their pricing and attracting top-tier talent. They needed a strategic rebrand to align their public image with their quality of work.

• Brand Audit & Positioning: We conducted a competitor analysis to define the company’s unique value proposition: Reliability and Modern Craftsmanship.
• Visual Identity Refresh: We designed a new, sophisticated logo suite, a fresh color palette, and streamlined typography.
• Application & Lead Generation: We applied the new identity to a completely overhauled, mobile-first website and provided templates for fleet graphics and print materials, focusing on clear calls-to-action for service booking.

The new brand and marketing strategy were rolled out over a three-month period:

• 35% Increase in Lead Quality: Leads coming through the new website were more qualified, resulting in a higher closing rate.
• 20% Increase in Average Contract Value: The professional branding justified the client's premium pricing, leading to higher-value contracts.
• Improved Team Morale: The team reported a significant boost in pride and confidence in representing the updated, professional company image.