Detailed Case Studies (Proof of Expertise)

Client Type: Independent Musician & Brand. The client had a strong artistic product and a loyal local following but struggled to break out regionally and nationally. Their digital presence was fragmented, with inconsistent messaging and no centralized press kit, making it difficult to approach media outlets or booking agents. They needed a unified brand and professional publicity strategy.

• Brand Unification: We created a cohesive digital identity, ensuring all social media, website, and promotional materials shared a consistent, professional aesthetic.
• Professional Press Kit Design: We developed a compelling electronic press kit (EPK) with high-quality assets, biographies, and contact information, ready for media submission.
• Targeted Outreach: We executed a focused public relations (PR) campaign targeting music blogs, industry podcasts, and regional entertainment publications to secure features and interviews.

Following the six-month campaign:

• 2X Social Media Engagement: The consistent, quality content drove higher interactions and follower growth.
• Secured Three Key Media Features: The client was featured in three regional publications, significantly expanding their exposure.
• Successful Tour Promotion: The professional EPK and unified brand identity helped secure bookings for a successful tour in three new states.