Effective Marketing Strategies for Your Business

(Phase 1: The Build)

Client Type: Local Community Service and Outreach Non-Profit (Involved in arts/education, holiday meals, and natural disaster relief).

Our partnership with this non-profit began six years ago when they lacked a digital footprint. You Plus Marketing was responsible for designing and building their entire online foundation, including their official website, e-commerce store, and initial online presence.

Once the foundation was stable, the challenge shifted: they needed to translate their incredible, multi-faceted mission (holiday drives, disaster relief, education) into sustained, predictable revenue. Their general donor communications failed to connect specific givers with their passion, limiting scale.

(Phase 2: Scaling for Impact)

Leveraging the platform we built and the data gathered over six years, we executed a sophisticated strategy:

• Digital Conversion Optimization: We optimized the existing website and store's donation processes, clearly linking giving to specific mission outcomes.
• Content Strategy: We created a year-long calendar focused on powerful, visual storytelling that highlights the impact of all their programs, building a deeper, emotional connection across every mission arm.

Building on the robust platform we created, the refined strategy delivered within nine months:

• 48% Growth in Online Donations: A significant shift toward a predictable, sustainable funding model that now successfully supports all their varied community services.
• 30% Increase in Email Open Rates: The improved segmentation ensured the right mission story reached the right donor.